There are a lot of positive aspects in favor of a professional brand development As Paul Watzlawick formulated. “We cannot not-communicate”. This means, each word conveys something that awakes an existing association in our minds, which can be positive or negative. These associations are influenced by individual experience and background, which is also culturally diverse.
In addition to association, phonetics also plays a crucial role. The sound works together with the associations and notation in more desired dimensions. Thus, words seem relaxed and relaxed like “CHYLL” an award-winning design panel, whose name we developed for ThyssenKrupp. Or like “DURONIC”, stable robust technology reminder developed for Schiedel fireplaces. ILUMOS is a luminous facade that also means exactly BOLTOR and KATAK, which are excavator trademarks for a Korean manufacturer – each including all relevant domains and rights for the brand name or company name.