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Team DR. BERNHARD ULRICH Brand expert, 25 years marketing and a brand consultant for international companies, a lecturer at the Universities of Applied Sciences in Hagenberg and Linz. Manager, Creative Director t…

References SERVICES FOR COMPANIES OF ALL SIZES Range from company name for small one-man operation to brand development for international companies. The quality of a brand name, company name or brand strategy…

Brand Strategies   Wherever the market is changing, the brand and the brand name must also support these changes in the long run. Therefore it is good to prepare and consider all…

Slogans | Claims Often inextricably linked with the name. Provides crucial additional claims that position the brand clearly making it stand out in the competition. THE KEY FACTORS A good claim or…

Brand names A name is the only unchanging element of a product: it is communicated across all channels - visually and aurally, in media, on telephone and personal interviews thus also "learned".…

Company names The difference between brand and company name is that brand name refers to all products or services of a company. Since there is a brand strategy behind both versions, brand…

Services The services range from the development of brand and company names including international legal, linguistic and cultural examination, slogans and claims to brand strategies, brand valuation, marketing concepts and the implementation…

Marketing Concepts   Good names pose tremendous potential as a basis for campaign - through visual appearance via logo to the point-of-sale action. This potential must be considered in the first step.…