A special feature of company name is the industry regulations that form a representation of competent Chamber of Commerce, which have to be considered in the creative process of both Company and Brand name.
Other features include stock corporate law requirements. Previously companies were strictly limited in their choice of company name. Sole proprietorship and partnerships had to contain the name of the company or of a general partner like GmbH or AG Corporations. This forced control has been waived for the purpose of equality in European competition. As a result, factual as well as fantasy names are now permitted for all companies. The company’s name must be suitable for marking the company as strong and distinctive as possible. However, there are practical limits since many proper names and property companies are already in use.